Big Future recognized as a top 'up and coming' agency for 2025 by PRWeek
"Launched over sandwiches at Clancey's Deli, Big Future united over a belief in the power of business to create value for humanity — while also creating maximum value for employees and shareholders."
Yesterday, PRWeek rolled out its annual Agency Business Report – tracking trends and top players in the world of communications, public relations, and marketing.
Having just launched Big Future in late 2024, we’re honored to get noticed as a top “up and coming” agency. PRWeek’s Noah Zuss wrote a nice feature about our founding story and value proposition to brands looking to create deeper meaning and shared identity through a focused worldview.
Fun fact: As the story notes, we indeed held our first conversations about partnering to build Big Future over a series of lunches at Clancey’s in South Minneapolis, where Kristin and her team make some of the best sandwiches we’ve had anywhere!
You can read some key excerpts from the PRWeek story below – and check out the full piece here (paywall).
Thank you to PRWeek for the recognition!
Key excerpts from PRWeek “up and coming” feature:
Launched in late 2024, over several turkey and Ruben sandwiches, Big Future Mission & Message turned the once-acquaintances into partners. They united through a belief in the power of business to create value for humanity — while also creating maximum value for employees and shareholders.
“The firm coalesced over a bunch of lunches, just talking about the state of the world, what it needs and where market opportunities are,” Raymond says. “We kept building together on those conversations until we had this, ‘let's do something’ [clarity].”
The firm launched in a challenging political and cultural environment for brands and companies. But the founders believe those that engage in proactive, focused and consistent advocacy gain advantages and lessen distractions.
“We came together around the sense of philosophical alignment,” Fetcher says. “Our goal is to help business leaders feel confident and secure in a political era that feels the opposite of that.”
Big Future is focused on manageable growth in 2025, explains Raymond.
“We're up against our own bandwidth and managing how and where we grow,” he says. “We've had a lot of interest from the small amount of our network we've tapped into. Our next phase [is focusing on] how we manage the flow of business coming in.”